DEAM^© Change Management Methodology

The DEAM^© change management methodology provides a flexible framework for managing large and small change initiatives. What makes it different is the way it combines the elements needed to manage the change event with the processes that are necessary to engage your team to deliver maximum results!

Its principles and philosophy are solidly grounded in behavioural, organizational and change science. As such, it does more than just give you a series of steps to follow. It helps you understand how people react to organizational change. Then it gives you tools that let you see below the surface of your organization and adapt your responses according to the situation. 

DEAM^© is more than a change management methodology. It is a new way of thinking about change, an approach for managing it and a way of facilitating the transition.

DEAM^© is…

Focused on the people who need to make the change

• People are at the centre of every successful organizational change. Until your team commits to making the change, it will not happen. DEAM^© addresses change from the point of view of the change recipients – those who must make the transition so your organization can achieve the intended result.
• Each phase of the DEAM^© methodology includes specific activities needed to build commitment among those who must make the change.
• The processes and activities are based on our deep understanding of how to recognize where people are on the change continuum and what activities and information will help bring them closer to where you need them to be. As a result, you can reduce the potential for resistance and increase your team’s commitment to the change.

Process driven and iterative

• Organizational change does not happen as a set of prescriptive steps – it is a process. The DEAM^© methodology has built in 3 key processes (internalization, evaluation and reinforcement) that allow you to tap into the human side of change more effectively.

Flexible

• DEAM^© offers a flexible framework that can be applied whether your change is large or small. It can be customized to meet the needs of both large and small organizations.

When you learn to use DEAM^© and manage change from the perspective of the change recipients, you can do more than implement change – you can realize its full value. This can help increase your organization’s overall capacity for change and give you a distinct advantage in today’s ever-changing business environment.

ASK US HOW YOU CAN START USING DEAM^© FOR MORE SUCCESSFUL CHANGE IN YOUR ORGANIZATION.

DEAM^© was developed by Dawn-Marie Turner, PhD, President of Turner Change Management.

Related Information: 

Explore our change leadership program for Executives and Managers: Living and Leading Change

To learn more about the change continuum: Five Phases of Change

For more insight into how to reap the benefits of a change management methodology: The Change Management Methodology: A Useful Tool for Organizational Change.

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